Cast Shadow
A cast shadow is similar to a drop shadow with added emphasis on perspective. Cast shadows can be rotated, stretched, and skewed to create a realistic 3D effect.
CMYK
Stands for the colors C yan- M agenta- Y ellow-Blac k . In print design, colors are defined as a percentage of each of these 4 colors. For example, the CMYK abbreviation for the color black would be 0-0-0-100. In contrast, display devices (i.e. computer monitors) typically define colors using RGB .
Color Cast
A color cast changes the hue (color) of a selected part of an image while keeping the saturation and brightness intact. Viewing an image with a color cast can be similar to viewing it through colored lenses on eyeglasses. A commonly known color cast (in graphic design) is a duotone .
Compression
A method of packing data in order to save disk storage space or download time. JPEGs are generally compressed graphics files. Compression is a technique to make a file or a data stream smaller for faster transmission or to take up less storage space.
Cookie
A cookie is a message given to a web browser (such as Netscape or Explorer) by a web server. The purpose of cookies is to identify web site users/visitors and possibly prepare customized web pages for them.
Creative
Standard term for a banner advertisement; can refer to the design or format of a banner. It can also refer to the process of creating a design.
CSS
Abbreviation for C ascading S tyle S heet, a feature of HTML developed by the W3C. With Cascading Style sheets, both web designers and end users can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks , etc.) appear on a web page. Currently, not all browsers express CSS formatting in the same manner.
Callout:
an explanatory label for an illustration, often drawn with a leader line pointing to a part of the illustration.
Camera-ready copy:
final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board.
Cap height:
in typography, the distance from the baseline to the top of the capital letters.
Caption: an identification (title) for an illustration, usually a brief phrase. The caption should also support the other content.
Character: any letter, figure, punctuation, symbol or space
Clip art: ready-made artwork sold or distributed for clipping and pasting into publications. Available in hard-copy books, and in electronic form, as files on disk.
Color separation: the process of creating separate negatives and plates for each color of ink (cyan, magenta, yellow, and black) that will be used in the publication.
See Process color separation , Spot color separation.
Color spacing: the addition of spaces to congested areas of words or word spacing to achieve a more pleasing appearance after the line has been set normally.
Column gutter: the space between columns of type.
Comprehensive layout (comp): a blueprint of the publication, showing exactly how the type will be set and positioned, and the treatment, sizing, and placement of illustrations on the page.
Condensed font: a font in which the set-widths of the characters is narrower than in the standard typeface. (Note: not the inter-character space -- that is accomplished through tracking).
Continuous tone: artwork that contains gradations of gray, as opposed to black-and-white line art. Photographs and some drawings, like charcoal or watercolor, require treatment as continuous-tone art.
Copy: generally refers to text -- typewritten pages, word-processing files,
typeset galleys or pages -- although sometimes refers to all source materials (text and graphics) used in a publication.
Copyfitting: the fitting of a variable amount of copy within a specific and fixed amount of space.
Counter: in typography, an enclosed area within a letter, in uppercase, lowercase, and numeric letterforms.
Crop marks: on a mechanical, horizontal and vertical lines that indicate the edge of the printed piece.
Cropping: for artwork, cutting out the extraneous parts of an image, usually a photograph.
Cutlines: explanatory text, usually full sentences, that provides information about illustrations. Cutlines are sometimes called captions or legends; not to be confused with title-captions, which are headings for the illustration, or key-legends, which are part of the artwork.
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